Telstra - The branding refresh
I think most of the Australian design community is aware of Telstra’s recent brand refresh by Interbrand which started circulating about a month ago. Since Telstra is arguably one of Australia’s biggest brands, it’s not surprisingly that this 3 million dollar refresh has been everywhere lately. I’ve decided to review the components of the campaign to see how it is now being rolled out one month on. Lets get into it!