Remember the favourite artists series from last year? Well I want to start another collection, except this time for designers. Lately there’s been a particular company’s work that I’ve falling in love with more and more. I’m talking about the talent from Interbrand Australia who I first mentioned last year during my Telstra brand refresh post.
Interbrand is a global company, with 40 offices over the world making them one of (if not the) largest brand consultancies. Apart from creating and implementing new visual identities, they also offer branding strategy, valuation and management. Basically, if you want your brand looked after in any aspect, you come to these guys!
As I mentioned earlier, I wrote about Interbrand Australia back in October last year. Since then, I feel like I haven’t been able to escape hearing or seeing their work (not that I’m complaining!). Apart from the Telstra brand refresh, they have also created the identities for Alzheimer’s Australia, New Theatre, AGDA NSW and recently in Brisbane the new QAGOMA.
I really admire Interbrand Australia’s work not only because they create brands that are beautifully simple yet striking and memorable, but also for how they excellently implement that brand across all mediums, whether for a huge billboard down to salt and pepper shakers! One of my favourites is the New Theatre branding and how it was applied on the premises, highlighting just how flexible the brand is. The QAGOMA work is also brilliant. I feel like I could only ever dream about making brands this awesome ^^;.
If you’ve want to see more of Interbrand Australia’s creations (and you should), check their Standapart blog which discusses their latest work, as well as providing updates on news and awards. You can also read the Interbrand company on their website.